What is changing with Rural King Rewards?
Rural King Rewards is evolving to give members more immediate and easier-to-use savings.
Instead of needing to earn points and wait to receive a Reward, members will have access to member-only pricing, exclusive offers, birthday and anniversary benefits. Member advantages will be provided throughout the year.
Members will receive more direct and immediate value through benefits such as:
- Member-only pricing and sales
- Birthday and anniversary benefits
- Priority or early access to select offers and events
- Easier purchase lookup and returns
- Additional member benefits throughout the year
Membership will continue to be free.
The goal is to make the value of being a Rural King Rewards member simpler and more visible every time customers shop with us.
When do the changes to Rural King Rewards take effect?
Rural King has begun communication regarding the upcoming program changes approximately 30 days before the November 1, 2026 launch.
The communication plan will include three email touchpoints designed to help customers understand what is changing, explain how the transition will affect their existing points, rewards, and introduce the new benefits available through the enhanced program.
Customers will also begin seeing communication on the Rural King website closer to launch.
We encourage our associates to encourage customers to ensure their email address is up to date and that they are opted in to receive email communications so they can stay informed about the upcoming changes and new member benefits.
The new Rural King Rewards program will roll out in phases to help make the transition as simple as possible for customers and associates.
Current planned timing includes:
- Member-only pricing beginning November 1, 2026
- Base Rewards members no longer earning points on purchases beginning November 1, 2026
- Full transition expected to be completed by January 31, 2027
Customers will have time to use Rewards they have already earned while beginning to take advantage of the new member-only savings and benefits.
Will members still earn points on purchases?
Beginning November 1, 2026, base Rewards members will no longer earn points on everyday purchases. Instead, members will have access to savings through member-only pricing, exclusive promotions, and other benefits.
Rural King Visa cardholders will continue earning points through the Rural King Visa Rewards program.
What happens to points customers have already earned?
Customers will continue to earn points on eligible purchases through November 1st. Any points that reach the required threshold of 500 points will be converted into rewards as they are before November 1st.
After November 1st, customers will no longer earn points on purchases. Any remaining points that have not been converted into a reward will be removed from the customer account as part of the program’s transition.
We encourage customers to continue using the program through November 1st, and to redeem any available rewards before the communicated redemption deadline.
Can customers receive a credit or coupon for their remaining points?
No, remaining points that have not reached the required threshold of 500 points to issue a reward cannot be converted into a store credit, coupon, or other form of compensation.
Customers will continue to have the opportunity to earn points on eligible purchases through the transition date. Any points that reach the required threshold will be converted into rewards under the existing program rules.
After the transition, any remaining points that have not been converted into a reward will be removed from the customer's account.
We are encouraging our associates to encourage customers to redeem any available rewards before they expire, and help them understand the new member-only pricing, exclusive offers, and additional benefits that will be available through the enhanced program.
How long do customers have to redeem their existing rewards?
Existing issued rewards will continue to follow their standard 60-day expiration window from the date they are issued.
Customers are encouraged to redeem any available issued rewards before they expire. Rewards can be used in-store or online, and is subject to the existing program terms and conditions.
Will Rural King Visa cardholders still earn points?
Yes. Rural King Visa cardholders will continue earning points according to the Rural King Visa Rewards program. This gives Visa cardholders the opportunity to continue earning points while also benefiting from the enhanced Rural King Rewards program.
Rural King Visa cardholders will receive additional value through the Rural King Visa Rewards program.
They will continue earning points according to the Visa program while also receiving the benefits available to Rural King Rewards members, including member-only pricing and exclusive offers.
What are member-only benefits and how do customers receive them?
Members will continue to have opportunities to receive exclusive and targeted offers and promotions throughout the year. These offers may be based on a customer’s shopping behavior, purchase history, or interests and may include savings and benefits not available to non-members.
To receive these targeted offers, we encourage customers to opt into email communications.
Members may receive the following:
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Member-only pricing
- Member-only pricing gives Rural King Rewards members access to special prices that are not available to non-members.
- It provides customers with a more immediate way to see the value of their membership because savings can be received directly on qualifying purchases instead of waiting to accumulate points.
- Customers must identify themselves as a Rural King Rewards member during the transaction to receive qualifying member-only prices.
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Birthday and anniversary benefits
- To receive birthday and anniversary benefits, customers will need to be opted in to email communications and have the applicable information on their Rural King Rewards account.
- For birthday benefits, customers must provide their birthday date.
- Anniversary benefits will be based on their Rural King Rewards membership information.
- Specific offers and benefits may vary.
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Priority, and early access to select opportunities throughout the year.
- Members will continue to have opportunities to receive exclusive and targeted offers and promotions throughout the year.
- These offers may be based on a customer’s shopping behavior, purchase history, or interests and may include savings and benefits not available to non-members.
- To receive these targeted offers, customers should be opted into email communications.
- Easier purchase lookup and returns
Does a customer need to be a rewards member to receive advertised member pricing?
Yes. When an item or promotion is identified as member-only, the customer must be enrolled in Rural King Rewards and identify their membership during the transaction.
Is there a cost to join Rural King Rewards?
Good news! Membership is free, and customers can quickly enroll if they are not already members. Customers can join at any time at no cost and can gain access to member-only pricing, exclusive offers, and other program benefits.
How does a customer sign up for Rural King Rewards?
Customers can sign up using available Rural King enrollment options, including in store or online. Enrollment is designed to be quick and simple, so customers can begin receiving member benefits as soon as possible.
The program is being enhanced to provide members with more immediate savings and benefits throughout the year.
What information is required to enroll?
Customers will need to provide their first name, last name, address, email address, and phone number to create and identify their Rural King Rewards account.
Providing additional information, such as a birthday, can help customers receive additional program benefits and personalized offers when available.
Associates should follow the enrollment prompts provided through the applicable signup process.
Can customers use rewards or member-only offers online and in stores?
Availability may vary by offer or promotion. Some benefits may be available both online and in stores, while others may be limited to a specific channel.
We encourages customers should review the terms of each offer, and associates should assist in explaining any applicable restrictions.
What should I do if a customer member-only price does not apply correctly?
First confirm following:
- The customer has identified their Rural King Rewards account
- The item is included in the member-only promotion
- The promotion is currently active
- Any purchase or offer requirements have been met
If the member-only price still does not apply, we encourage employees to please take care of the customer, and provide the member price manually. The goal should always be to make the member experience as easy and seamless as possible.
Can a rewards member locate their previous in store purchases or receipts?
When purchases are made when connecting to a customer's Rural King Rewards account, their purchase history is provided within their account. An associate can locate previous transactions for a customer.
Is the battery core benefit changing with the new Rural King Rewards program?
No, battery core benefit will continue as part of Rural King Rewards.
Eligible battery core activity will continue to be tied to the customer's rewards account and follow the existing Battery Core process. This is another example of how Rural King Rewards will continue to provide members with benefits beyond member-only pricing and exclusive offers.
Will there be updated Terms & Conditions for the new Rural King Rewards program, and where can customers find them?
Yes, the Rural King Rewards Terms & Conditions will be updated to reflect the changes to the program, including the new member benefits and the transition away from earning base points on purchases.
The updated Terms & Conditions will be available on the Rural King website as the new program takes effect. Customers can access the program Terms & Conditions here:
www.ruralking.com/loyalty-rewards-terms-conditions
Associates are encouraged to direct customers to this page for the most current program information, including eligibility requirements, available benefits, and applicable terms and restrictions.